On May 26th, 2014, when azalea was in full blossom to welcome the guest, the International Tourism Culture Week was commenced in Sanqingshan UNESCO Global Geopark. The week consisted of 5 activities including Sanqing Taiji Buildup Conference, intangible cultural heritages in scenic area,  thousands of people take self-driving tourism in Sanqingshan, reputed photography blogger enters Sanqingshan and gourmet competition. The International Tourism Culture Week would further enhance Sanqingshan’s popularity and influence and boost transformation and upgrade of its tourism industry.