2016 is Jiangxi Province rural tourism promotion year, Shangrao Municipal Party Committee, Municipal Government held the tourism working conference, on rural tourism development to make key deployment, for the city’s profound understanding new changes in the pattern of development of tourism, rural tourism as the tourism industry transformation and development of the main battlefield, with open concept, the spirit of innovation and entrepreneurship, solid and effective measures, grab seize opportunity, positive and promising, city’s efforts to promote the development of rural tourism.

With the arrival of the province’s rural tourism promotion and development period, Shangrao new tourism formats continue to emerge, the fast of rural tourism development, the tourism industry injected strong vitality. Since the beginning of this year, city’s rural tourism and the overall efficiency significantly enhanced, so far has been developing for nearly 3 million farmhouse, with 10 units was awarded the "China rural tourism model village", there are nine operating households was awarded the "China rural tourism model households", 46 farmhouse was awarded the "China Rural Tourism gold farmhouse, with 170 people was awarded" China’s rural tourism rich leader "title, the amount ranks first in the province, beautiful village tourism and classical landscape tour has already become the two pillars of Shangrao tourism.

Shangrao City in actively explore the rural tourism development process, pay attention to avoid homogenization, low-end, fragmentation, do the combining with the tourism market diversity, creativity, personality, experience requirements, conform to the province’s tourism industry transformation and upgrading, the rise of the green, the main theme of the development of ecological, highlighting the characteristics of the development of rural tourism in Shangrao, both the formation of a certain scale, but also to attract tourists. At present, rural tourism has become main battlefield of the development of the city’s tourism economy, tourism city construction, precise poverty alleviation, assume an important mission of transformation and upgrading of tourism industry, to become the new engine of the development of the tourism industry. Specifically, we mainly focus on the following aspects of the work.

1 to strengthen the concept of innovation, tourism resources and market demand, according to local conditions to study the implementation of the program.

"Excellent bountiful" of Shangrao, hold in Jiangsu and Zhejiang, Shanghai Nanjing, carrying Fujian, Guangdong, Guangxi, known as the "thoroughfare of eight provinces" and "Yuzhang first portal," said, a second tier cities densely distributed in the surrounding, contains a tremendous potential for consumption. In the past, when talking about traveling is sightseeing. Nowadays, participating in, experience, more interesting folk rural tourism has become a new tourist destination. According to the market changes and resource advantages, Shangrao City to "innovation, coordination, green, open, sharing as the idea supporting the development of rural tourism, launched characteristics of rural tourism products, not only to meet the need of tourists, also led the villagers to take off deficient to become rich, tourism development achievements sharing. Tourism and poverty alleviation, getting rid of poverty is the first goal, but can not stop to get rid of poverty should be coordination is out of poverty and tourism, develop characteristic tourism resources, construct the tourism industry chain, not only to help poor people out of poverty, but also makes the optimization and upgrading of the tourism industry has become an important basis for the development of the local. At the same time, tourism and other industries have also achieved a coordinated development. In fact, the pure tourism industry of poverty population to absorb more limited. The maximum value of the tourism industry is the diffusion effect, which is regarded as a leverage of agricultural and forestry development in other industries. Sanqingshan Scenic Area Tourism to promote the precise poverty, build a set of sightseeing, leisure, vacation, health in one of the tourist industry, and drives the development of the performing arts, cultural products and other formats, fully embodies the "green ecology is the greatest wealth, the biggest advantage, the largest brand". Second company + farmers, the establishment of rural economic cooperatives, integrate tourism resources effectively, the farmers land transfer, farmers and common development of sightseeing agriculture, the formation of the industrial chain of the business, farmers will be truly integrated into the industrial projects, to achieve zero distance employment, foot a village to be able to make money, companies and farmers to achieve a win-win situation. For example, Shangrao City Pastoral Agricultural Cooperatives is a set accommodation, catering, expand training, business meetings, leisure and entertainment, spa bath, chess tea, fishing picking, agricultural sightseeing in one of the major tourist attractions, was named the national four-star tourism areas, full of hundred rural tourism demonstration sites, is the most influential representative Sanqingshan with local cultural characteristics. Three is to protect and develop, through the market economy lever, while maintaining the original village construction and village culture of "authenticity" based on, to the high-end accommodation, conference club, shopping street, Shan and leisure, folk experience development; planning, protection of building and village style system, perfusion of ancient village tourism and cultural connotation, ancient village protection and the development of win-win situation. Wuyuan Huangyuan ridge is the protection + development paradigm.

2 to improve the quality of the construction of the city’s culture and tourism resources depth excavation, to create a number of visitors can leave a deep impression of rural tourism demonstration sites.

In the development of rural tourism, through the planning system, organic integration of rural tourism resources, serious scientific planning, for rural tourism to take the road of industrialization, strengthen the culture construction, improve the quality and grade of the rural tourism products. Shangrao City of rice farming culture, Taoism culture, college culture, science culture, bronze culture, tea culture, cultural paper, ancient residential culture, drama culture, red culture resources of culture, the outstanding culture of the flowers flourish in the fertile soil of the vast rural areas. We through the development of mining, to promote the cultural elements and the depth of the integration of tourism, the results were significant. On the one hand, to strengthen the cultural connotation of rural tourism, to change the current rural tourism products